• Privacy Policy
• Effective Date: 09/09/2026
• Last Updated: 09/09/2026
• At Kultury Private Limited ("Kultury", "Platform", "we", "our", or "us"), we respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, process, disclose, retain, and protect information when you access or use our website, mobile application, services, marketplace, or other Platform features.
• Kultury operates an ecommerce marketplace that may connect customers with Kultury, independent third-party sellers, vendors, brands, creators, influencers, logistics partners, payment service providers, and other business partners. The information we process may therefore depend on how you use the Platform and the services or features you access.
• This Privacy Policy should be read together with our Terms & Conditions and other applicable Platform policies. By using the Platform, you acknowledge that you have been provided with this Privacy Policy. Where applicable law requires consent for a particular processing activity, we will obtain such consent in the manner required by law.
• 1. Information We Collect
• We may collect information that you provide directly to us, information generated through your use of the Platform, and information received from authorized third-party service providers or other lawful sources.
• The information collected may vary depending on whether you use Kultury as a customer, seller, vendor, influencer, creator, business partner, or visitor to the Platform.
• Information You Provide
• Full name
• Email address
• Mobile or telephone number
• Billing and delivery address
• Account login and profile information
• Order and transaction information
• Customer support communications
• Product reviews, ratings, photographs, comments, and other content you voluntarily submit
• Vendor and Business Information
• Business or legal name
• GST registration details, where applicable
• PAN and applicable tax information
• Business and registered address
• Bank account and settlement information
• Cancelled cheque or bank verification documents, where applicable
• Business registration, verification, and onboarding information
• Influencer / Creator Information
• Name and contact information
• PAN and applicable tax information
• Bank and payment settlement information
• Social media profile and account information
• Content, campaign, and promotional information
• Automatically Collected Information
• IP address
• Device type and identifiers
• Browser type and version
• Operating system
• Website, application, and page interaction information
• Approximate location information derived from technical data, where applicable
• Usage, diagnostic, and log information
• 2. How We Use Your Information
• We may use personal information for purposes that are reasonably necessary to operate the Platform, provide requested services, process transactions, communicate with users, maintain security, comply with applicable law, and improve our services.
• Creating and managing customer, vendor, and influencer accounts
• Verifying identity and account information
• Processing and fulfilling orders
• Processing payments, refunds, cancellations, and settlements
• Arranging shipping and delivery
• Providing customer support and resolving complaints or service requests
• Managing returns, replacements, exchanges, and refunds
• Communicating order, account, security, service, and Platform updates
• Vendor and influencer onboarding and verification
• Preventing fraud, abuse, unauthorized transactions, and security threats
• Improving products, services, website functionality, and user experience
• Conducting analytics, research, and business operations
• Sending promotional and marketing communications where permitted by applicable law
• Complying with applicable legal, tax, regulatory, and governmental requirements
• Enforcing our Terms & Conditions and other Platform policies
• 3. Payment Information
• Payments made through the Platform may be processed by authorized payment gateways, banks, financial institutions, and other payment service providers.
• Payment service providers may collect and process payment information in accordance with their own terms, privacy policies, security standards, and applicable legal requirements.
• Kultury may receive limited payment-related information necessary to confirm transactions, process refunds, reconcile payments, prevent fraud, provide customer support, and maintain transaction records.
• Kultury does not require customers to share confidential payment authentication information such as passwords, card PINs, CVV numbers, UPI PINs, or OTPs through customer-support channels.
• 4. How We Share Information
• We may share personal information with trusted third parties where reasonably necessary to provide, operate, secure, administer, and improve the Platform, complete transactions, or comply with applicable law.
• Payment gateway and payment processing partners
• Banks and financial institutions
• Logistics, courier, and delivery partners
• Technology and cloud service providers
• Customer support, communication, and notification service providers
• Fraud prevention, risk management, and security service providers
• Analytics and platform service providers
• Professional advisors and service providers
• Government authorities, regulators, courts, or law-enforcement agencies where legally required or permitted
• Where an order involves an independent third-party seller, certain information may be shared with that seller or relevant fulfillment partner to the extent reasonably necessary to process, fulfill, deliver, support, or otherwise administer the order.
• We do not sell or rent your personal information to third parties for money. Information may be shared with service providers and other authorized parties as reasonably necessary to provide services, operate the Platform, fulfill legitimate business purposes, or comply with applicable law.
• 5. Vendor and Seller Information
• Vendor and seller information may be used for onboarding, identity and business verification, order fulfillment, payment settlement, tax and regulatory compliance, fraud prevention, customer support, and management of the vendor relationship.
• Certain vendor or seller information may be displayed to customers where reasonably necessary to identify the seller, provide product information, facilitate an order, meet disclosure requirements, or support post-purchase service.
• Sellers and vendors may have separate contractual and operational obligations under applicable Vendor/Seller Agreements and Platform policies.
• 6. Influencer and Creator Information
• Information relating to influencers and creators may be processed for onboarding, account management, campaign administration, content management, performance tracking, commission calculation, payments, communication, and compliance purposes.
• Where required for a campaign or promotional activity, relevant creator information may be shared with participating brands, sellers, vendors, agencies, or service providers involved in that activity.
• Influencer and creator activities may also be governed by separate Influencer/Creator Terms and campaign-specific agreements.
• 7. Cookies & Similar Technologies
• The Platform may use cookies, pixels, local storage, analytics tools, and similar technologies to maintain sessions, remember preferences, understand how users interact with the Platform, improve functionality, analyze traffic, enhance security, and support relevant communications.
• Certain technologies may be provided by third-party service providers that assist us with analytics, security, advertising, communications, or Platform functionality.
• You may be able to manage or disable certain cookies through your browser or device settings. Some Platform features may not function properly if certain cookies or similar technologies are disabled.
• 8. Marketing & Communications
• We may send transactional communications such as order confirmations, payment updates, delivery notifications, account alerts, security notifications, service messages, and other communications necessary to administer your account or orders.
• Where permitted by applicable law, we may also send promotional communications regarding products, offers, services, campaigns, new features, or Platform updates.
• You may opt out of certain promotional communications by using the unsubscribe option provided in the communication or by contacting us.
• Transactional, account, security, and other service-related communications may continue where reasonably necessary to provide the requested service or maintain account security.
• 9. Data Security
• We use reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, destruction, or other security incidents.
• Access to personal information may be restricted to personnel, contractors, service providers, or other authorized parties who reasonably require access for legitimate business, operational, contractual, or legal purposes.
• However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information.
• 10. Data Retention
• We retain personal information for as long as reasonably necessary to provide our services, maintain accounts, process transactions, comply with legal and regulatory obligations, resolve disputes, prevent fraud, enforce agreements, maintain business records, and protect our legitimate interests.
• Different categories of information may be retained for different periods depending on the purpose for which the information was collected and applicable legal, tax, accounting, regulatory, or contractual requirements.
• When personal information is no longer required for applicable purposes, it may be deleted, anonymized, or securely disposed of, subject to applicable legal and regulatory requirements.
• 11. Your Privacy Rights
• Subject to applicable law and any applicable conditions or limitations, you may have rights relating to your personal information, including:
• Requesting access to personal information held by us
• Requesting correction or updating of inaccurate information
• Requesting deletion of information where legally permitted
• Withdrawing consent where processing is based on consent
• Managing or opting out of certain promotional communications
• Raising a privacy-related complaint or grievance
• Requests may be subject to identity verification, security procedures, applicable legal requirements, and legitimate reasons for retaining certain information.
• 12. Account Security
• You are responsible for keeping your account credentials, passwords, OTPs, and other authentication information confidential and for taking reasonable steps to protect access to your account.
• You should immediately notify Kultury if you believe that your account has been accessed, compromised, or used without authorization.
• Kultury will not ask you to disclose confidential authentication credentials through ordinary customer-support communications.
• 13. Third-Party Services
• The Platform may integrate with or provide links to third-party services, including payment providers, logistics providers, social media platforms, analytics services, communication services, and other external websites or applications.
• Third-party services operate independently and may have their own privacy policies, terms, security practices, and data-processing arrangements.
• Users should review the privacy policies and terms of applicable third-party services before using them. Kultury is not responsible for independent third-party privacy practices except to the extent required under applicable law.
• 14. Children's Privacy
• The Platform is intended for users who are legally permitted to use ecommerce services under applicable law.
• We do not knowingly collect or process personal information from children in violation of applicable legal requirements.
• If you believe that a child has provided personal information to us in circumstances that may violate applicable requirements, please contact us so that the matter can be reviewed and appropriate action can be considered.
• 15. Data Transfers and Processing Locations
• Your information may be processed or stored using service providers, technology infrastructure, cloud services, payment providers, or other business partners located in India or other jurisdictions, subject to applicable laws and requirements.
• Where applicable law requires safeguards, authorizations, or other conditions for transferring or processing personal information outside a particular jurisdiction, we will handle such processing subject to those applicable requirements.
• 16. Fraud Prevention & Security Monitoring
• We may process information to detect, investigate, and prevent fraudulent transactions, unauthorized access, account abuse, security incidents, payment misuse, money laundering, and other unlawful or harmful activities, as permitted by applicable law.
• Information may be reviewed using automated systems, internal processes, or authorized third-party security and fraud-prevention services where reasonably necessary.
• 17. Legal & Regulatory Disclosure
• We may disclose information where we reasonably believe that disclosure is necessary to comply with applicable laws, regulations, legal proceedings, court orders, governmental requests, regulatory requirements, or other lawful processes.
• Information may also be disclosed where reasonably necessary to protect the rights, property, safety, and security of Kultury, our users, sellers, vendors, partners, employees, or other persons, subject to applicable law.
• 18. User-Generated Content
• If you voluntarily submit reviews, ratings, photographs, comments, feedback, or other content to the Platform, such information may be visible to other users depending on the functionality through which it is submitted.
• Users should avoid submitting sensitive personal information, financial information, passwords, OTPs, or other confidential information in public reviews, comments, photographs, or other publicly accessible areas of the Platform.
• Content submitted by users may also be processed in accordance with the applicable Terms & Conditions and Platform policies.
• 19. Privacy of Vendor and Creator Accounts
• Information submitted by vendors, sellers, influencers, and creators may include business, tax, financial, social-media, verification, and settlement information that is different from information collected from ordinary customers.
• Such information may be processed for onboarding, verification, contractual management, settlements, tax and regulatory compliance, campaign management, fraud prevention, and other legitimate Platform operations.
• Additional terms governing vendor or creator information may be included in applicable Vendor/Seller Agreements or Influencer/Creator Terms.
• 20. Data Accuracy
• Users are responsible for providing accurate, complete, and up-to-date information when creating or maintaining an account or using Platform services.
• If your personal information changes, you should update your account information where the Platform provides such functionality or contact us where necessary.
• 21. Changes to This Privacy Policy
• Kultury Private Limited may update or modify this Privacy Policy from time to time to reflect changes in our services, technology, business practices, Platform features, or applicable legal requirements.
• The updated Privacy Policy will be published on the Platform with the applicable effective or updated date.
• Where applicable law requires additional notice or consent for material changes or particular processing activities, we will provide such notice or obtain such consent as required.
• 22. Grievance Redressal
• If you have a privacy concern, complaint, request, or grievance relating to your personal information or our data practices, you may contact us using the official contact details published on the Platform.
• We will review privacy-related requests and grievances in accordance with applicable law, the nature of the request, information available to us, and any applicable verification requirements.
• Any specific grievance officer name, designation, email address, or additional grievance information required to be displayed under applicable law will be published or updated on the Platform as applicable.
• 23. Contact Us
• For questions regarding this Privacy Policy, your personal information, privacy rights, data practices, or privacy-related grievances, please contact:
• Kultury Private Limited
• Email: support@kultury.com
• Phone: +91 8920792489
• Business Address:
  E-19, Har Gyan Singh Arya Marg,
  South Extension-I, Block E,
  New Delhi, Delhi – 110049,
  India